what we're up to

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We’re about fabulous fitting and feeling shirts (running, yoga, hiking, etc.), and someday pants, headbands and other cool gear. But we’re also about inspiration, motivation, and – as our name makes clear – grit. Growing up, Jamie and Margaret and the other four Cronan kids would share their hopes and dreams with their dad. 99% of the time, he would say, “You oughta do that!” Charlie was right, we oughta – actually, Otto – do that. Otto be a runner, a warrior, a biker, and definitely, a doer.

We look forward to seeing you at a race, a yoga studio, on a mountaintop, and plenty other places as Otto gets moving in 2019.